The professional relationship between tour guides and tour operators

被引：41

作者：

Cetin, Gurel ^{[1
,2
]}

Yarcan, Sukru ^{[3
]}

机构：

[1] Mid Sweden Univ, European Tourism Res Inst ETOUR, Sundsvall, Sweden

[2] Istanbul Univ, Fac Econ, Tourism Management Dept, TR-34452 Istanbul, Turkey

[3] Nisantasi Univ, Tourism Management Dept, Fac Econ & Adm Sci, Istanbul, Turkey

来源：

SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM | 2017年 / 17卷 / 04期

关键词：

Tour guides; guiding roles; tour operators; travel industry; tourism industry; SATISFACTION; PERFORMANCE;

D O I：

10.1080/15022250.2017.1330844

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Tour operators and tour guides are major stakeholders during production and operation of organized package tours. However, the relationship between them received little attention in tourism literature. This study intends to identify the dimensions of the relationship between the two parties and importance attained to different guiding roles both by tour operators and guides. It also explores the attitude gaps between tour operators and guides on various guiding attributes. The analyzed data were collected from 110 professional tour guides and 56 inbound tour operators. Numerous differences in perceptions were identified regarding importance attained to foreign language skills, group cohesion, holiday experience creation, entertainment, representation skills, contract compliance, image creation, itinerary compliance and identification with tour operators.

引用

页码：345 / 357

页数：13

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