Managing information for effective business partner relationships

被引:5
|
作者
Murtaza, MB [1 ]
Shah, JR
机构
[1] Middle Tennessee State Univ, Dept Comp Informat Syst, Murfreesboro, TN 37130 USA
[2] SW Texas State Univ, Dept Comp Informat Syst & Quantitat Methods, San Marcos, TX 78666 USA
关键词
D O I
10.1201/1078/44118.21.2.20040301/80421.7
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Partner Relationship Management (PRM) is an information strategy that employs a set of applications focused on directly impacting an enterprise and its business partners' sales and services. Web services employ a distributed computing architecture that consists of many different computers that communicate over the Internet to form one system. The communication standards and protocols used in Web services are universally accepted. These Web services can be requested by client applications: Web based, windows, or mobile devices. This article presents an overview of PRM and Web services, and discusses the potential for improving partner relationship processes through the use of Web services.
引用
收藏
页码:43 / 52
页数:10
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