Place Spoofing: A Case Study of the Xenophilic Copycat Community in Beijing, China

This article coins a neologism, place spoofing, to describe the unique transformation of a place when it purposefully replicates another alien place, thereby enabling the residents to live in the vicarious environment of that imitated place. Place spoofing captures how a place disconnects from its indigenous culture and historical heritage during the transformation. This framing enables us to further reflect on the causes of this unique urban development. To deepen our understanding of place spoofing, we elaborate on its connotation, different spoofing strategies, and its goal of delivering an alien sense of place. We further analyze its market price and then discuss the perspective of place spoofing as a type of conspicuous commodity. To put the theoretical framework in context, the xenophilic copycat residential communities in Beijing are examined. Specifically, the copycat communities are sifted out from all available Beijing residential community transactions from an online real estate database. The distribution of copycat communities demonstrates the (re)production of place spoofing in the geographic layout of the city. The empirical results show that the copycat communities tend to have higher prices, implying that the residents pursue an alien sense of place and the symbolic meanings carried by its sentiment. This study also discusses how buyers, developers, and governments react to place spoofing. Overall, place spoofing provides a lens to frame this long-standing, but often neglected, urban development. This article lays the groundwork for geographers to explore the spoofing phenomenon by examining its underlying spatial characteristics, economic benefits, and social implications.