A perspective on how firms relate to their markets

被引：13
|
作者：
Kinnear, TC [1 ]
机构：
[1] Univ Michigan, Sch Business, Ann Arbor, MI 48109 USA
来源：
JOURNAL OF MARKETING | 1999年 / 63卷
关键词：
D O I：
10.2307/1252105
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：112 / 114
页数：3
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