Trust in C2C Electronic Commerce: Ten Years Later

被引：18

作者：

Leonard, Lori N. K. ^{[1
]}

Jones, Kiku ^{[2
]}

机构：

[1] Univ Tulsa, Tulsa, OK 74104 USA

[2] Quinnipiac Univ, Hamden, CT 06518 USA

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2021年 / 61卷 / 03期

关键词：

C2C e-commerce; trust; natural propensity to trust; others' trust of buyer; seller; third party recognition; PERCEIVED RISK; CONSUMER TRUST; BUYERS TRUST; ONLINE; MODEL; TRUSTWORTHINESS; SELLER; IMPACT; ROLES;

D O I：

10.1080/08874417.2019.1598829

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In 2008, Jones and Leonard developed and tested a model of trust in consumer-to-consumer (C2C) electronic commerce (e-commerce). The authors expected that natural propensity to trust (NPT) and perception of website quality (PWSQ) and others' trust of buyers/sellers (OTBS) and third party recognition (TPR) would impact a person's trust in C2C e-commerce. They only found support for PWSQ and TPR. Much has changed with the sharing economy since the 10 years in which this research was conducted. Concepts such as collaborative consumption and social commerce are based on the principle of trust between strangers. This study replicated the Jones and Leonard study. The new study finds that C2C e-commerce has changed and the resulting factors of influence have as well. More specifically, the study finds NPT, OTBS, and TPR to influence a consumer's trust in C2C e-commerce. The discussion section provides the significance of these findings.

引用

页码：240 / 246

页数：7

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