Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

被引：0

作者：

Hovanyi, Gabor ^{[1
]}

机构：

[1] Univ Pecs, Budapest, Hungary

来源：

EUROPEAN JOURNAL OF MARKETING | 2009年 / 43卷 / 3-4期

关键词：

Corporate communication; Reputation management; Communication management;

D O I：

10.1108/03090560910935587

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：563 / 565

页数：3

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