The Research on Relationship Between Competency and Job Performance of Marketers

被引：0
|
作者：
Du Dayou [1 ]
Ma Lu [1 ]
机构：
[1] Guangxi Univ Sci & Technol, Sch Management, Liuzhou 545006, Peoples R China
来源：
PROCEEDINGS OF THE 10TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT | 2013年
关键词：
Marketers' competency; Job performance; Task performance; Relationship performance;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Through the analysis of the 201 valid questionnaires, we prove that the marketers' competency can be divided into six dimensions, management and decision ability, market development ability, interpersonal ability, communication skill, professional knowledge and personality traits. This six competency dimensions have significantly positive correlation with job performance, and market development ability has strong effect on task performance, interpersonal skill has strong effect on relationship performance. We also find that there is positive correlation between task performance and relationship performance.
引用
收藏
页码：357 / 361
页数：5
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