PROFESSIONAL IDENTITY OF TEACHERS AS A COMPONENT OF UNIVERSITY CORPORATE CULTURE

The article addresses the problem of establishing the impact of educational organizations' corporate culture on the development of professional identity in teachers and their professional advancement. The study focuses on resolving the issues of creating an educational environment that supports teachers' potential, helps them recognize their own problems, and makes them conducive to their development by transforming the problems into objectives. It is found that the established corporate culture of educational organizations contributes to the understanding of mechanisms behind the development of new personal qualities in teachers in the process of mastering certain types of activities and, as a result, to the transformation of teachers' fragmentary experience into sustainable motivation for professional improvement in the process of collaborative work.