The Influence of User-generated Content on The Customers' Attitude toward Brand-The Regulating Effect of Self-brand Connection

被引：0
|
作者：
Liu, Yanni [1 ]
Li, Jingyu [1 ]
Lin, Lingyu [2 ]
机构：
[1] Shenzhen Univ, Coll Business, Shenzhen, Peoples R China
[2] Univ Maryland, Robert H Smith Business Sch, College Pk, MD 20742 USA
来源：
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET | 2016年
关键词：
User-generated content; Customers' attitude toward brand; Self-brand connection; WORD-OF-MOUTH; INFORMATION; CONSUMERS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：879 / 899
页数：21
相关论文
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