STUDY OF DETERMINATION OF METRICS FOR MEASUREMENT OF COMPETITIVENESS OF A COMPANY

In this time of turbulent changes companies start to have existence problems. There is a change of significant pressure at business subjects. Companies which were previously prosperous, starts to have existence problems. They want to see what the decision will bring to the company. To avoid some critical script is necessary to pay attention to strengthen of competitiveness. To measure of efficiency, productivity and competitiveness is used a lot of metrics. The aim of this paper is to find way how to identify the factors which influenced the competitiveness and how to defined them and measure. At the end is important to determine the efficiency of each group of factors.