Analysis on the Influence of Big Data Age on Consumers' Purchase Behavior and Marketing Innovation

被引：0

作者：

Yao, Li ^{[1
]}

机构：

[1] Tianjin Univ Technol & Educ, Sch Econ & Management, 1306 Dagu South Rd, Tianjin, Peoples R China

来源：

PROCEEDINGS OF THE 2017 3RD INTERNATIONAL CONFERENCE ON HUMANITIES AND SOCIAL SCIENCE RESEARCH (ICHSSR 2017) | 2017年 / 121卷

关键词：

Big data; Consumer behavior; Marketing innovation;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Big data refers to a collection of data that can not be captured, managed, and processed with conventional software tools within an affordable timeframe. Dissemination and application of big data has led to a series of changes of consumer behavior, which also put forward new requirements for the enterprise's marketing model enterprises. Enterprises should take advantage of the big data, tap the value of data, change marketing concepts and improve business efficiency.

引用

页码：210 / 213

页数：4