Social identity changes in networked organizations

Organizations are experiencing strategic, cultural and organizational changes in order to adapt themselves to the Information Society. Incorporating Information and Communication Technologies (ICTs) allow for network schemes of work for employees (including telecommuting) and staff virtualization. In this new context, systems of meaning change and the social identity of the staff is affected. This paper analyses how social identity evolves and how it is related to affiliation needs by studying a group of 205 professionals with different characteristics, divided into network and non-network professionals. In turn, these professionals belonged to organizations, which depending on certain characteristics, have been categorized as more or less virtual. Two main research results emerge. The first is an analytical methodology for networked organizations. The second is the confirmation that social identity weakens for professionals with high affiliation needs when virtualization occurs in an organization.