Structural analysis of brand equity based on the cognition of consumers: From the survey of foundation-cream brands

被引：0
|
作者：
Maeda, Hiromitsu [1 ]
Takagi, Osamu [1 ]
机构：
[1] Kansai Univ, Fac Sociol, Suita, Osaka, Japan
来源：
INTERNATIONAL JOURNAL OF PSYCHOLOGY | 2008年 / 43卷 / 3-4期
关键词：
D O I：
暂无
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
引用
收藏
页码：151 / 151
页数：1
相关论文
共 12 条
  • [1] Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands
    Fan Jia-yi
    Lu Yan-qiao
    Qu Qi-xing
    Zhang Li
    [J]. 8TH INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND QUANTITATIVE MANAGEMENT (ITQM 2020 & 2021): DEVELOPING GLOBAL DIGITAL ECONOMY AFTER COVID-19, 2022, 199 : 589 - 596
  • [2] Analysis on Brand Value Ambiguous Survey Based on Consumers Recognition
    Huang Yu
    [J]. CALL OF PAPER PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, 2008, : 1415 - 1418
  • [3] Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
    Yang, Deli
    Sonmez, Mahmut
    Gonzalez, Mario
    Liu, Yi
    Yoder, Carol Y.
    [J]. JOURNAL OF BRAND MANAGEMENT, 2019, 26 (06) : 717 - 732
  • [4] Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
    Deli Yang
    Mahmut Sonmez
    Mario Gonzalez
    Yi Liu
    Carol Y. Yoder
    [J]. Journal of Brand Management, 2019, 26 : 717 - 732
  • [5] Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands
    Mase, Stefania
    Cedrola, Elena
    Davino, Cristina
    Cohen-Cheminet, Genevieve
    [J]. INTERNATIONAL JOURNAL OF ARTS MANAGEMENT, 2020, 22 (03) : 55 - 66
  • [6] A Comparative Study of Computer Brands in China: A View From Customer-Based Brand Equity
    Zhang, Xinrui
    Wang, Liying
    [J]. WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2009, : 119 - 122
  • [7] The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands
    Veloutsou, Cleopatra
    Chatzipanagiotou, Kalliopi
    Christodoulides, George
    [J]. JOURNAL OF BUSINESS RESEARCH, 2020, 111 : 41 - 51
  • [8] Factors Affecting Consumer-Based Brand Equity from the Perspective of Turkish Consumers
    Akyuz, Ilker
    Bayram, Bahadir Cagri
    Ersen, Nadir
    [J]. DRVNA INDUSTRIJA, 2019, 70 (02) : 115 - 127
  • [9] The impact of Retailer Xs' Consumer-Based Brand Equity on the Intention of its consumers to Purchase Meat Products: A survey of FMCG stores in the Southern Suburbs of Cape Town
    Buys, H.
    Hawinkels, P.
    Shaw, T.
    Pillay, P.
    [J]. RETAIL AND MARKETING REVIEW, 2020, 16 (02): : 45 - 63
  • [10] Analysis of Consumers' Green Consumption Behavior against the Background of "Carbon Peak, Carbon Neutrality"-Based on Survey Data from Anhui Province
    Hu, Fagang
    Zhang, Shufen
    Yang, Yaliu
    Wang, Kun
    [J]. SUSTAINABILITY, 2023, 15 (16)
12