PERCEPTION OF SEAFOOD PRODUCTS IN POLAND: AN EXPLENATORY APPROACH THROUGH THE VIEWING OF CULINARY TELEVISION PROGRAMS

The paper deals with the consumption of seafood products in the European Union. These products are coming from two distinct production systems, both particularly exposed to economic and environmental sustainability issues: the exploitation of natural renewable marine resources by the fishing industry and the aquaculture industry limited by spatial and environmental constraints. With a total trade flow of around 140 billion dollars in 2014, seafood products represent one of the most traded food commodities, beforehand key products such as coffee, sugar and cereals. In this context, culinary television programs could help promoting seafood products by enabling viewers to learn about new species and their cooking methods. The aim of this research is to identify the factors that might limit or develop the consumption of seafood products, as well as the potential influence of culinary television programs on consumption patterns.