From Competition to Cooperation: On Specialized Market in Cluster Marketing

One of effective carriers of cluster marketing is usually represented as specialized market. Specialized market is an important channel for enterprises in cluster marketing turning from competition towards cooperative marketing dominated by cooperation. External economy of enterprises' clustering is beneficial for formation of specialized market, and remarked reduction of market exchange expense and thus good for market exploitation; vice versa, specialized market can also promote development of enterprises' clustering by providing sound channels and platform for cooperative marketing; cultivating marketing talents; creating conditions for deepening division of labor in the cluster of enterprises; providing impetus for synergistic innovation in the cluster and providing information channel and advertising carriers as well.