Marketing in education - online communication

被引：0
|
作者：
Rataj, Milan [1 ]
机构：
[1] Ceska Andrag Spolecnost, U Statni Drahy 58-14, Prague 16000 6, Sedlec, Czech Republic
来源：
VZDELAVANI DOSPELYCH 2016: VYCHODISKA A INSPIRACE PRO TEORII A PRAXI. BASES AND INSPIRATION FOR THEORY AND PRACTICE | 2017年
关键词：
blog; educational institution; marketing strategy; marketing in education; online communication; social networks; web presentation;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This article focuses on the topic of marketing activities of educational institutions, resp. its essential part - online communication. The problem that the educational institution notoriously encounter is the inability or insufficient to implement marketing approaches to the process of offering and implementing training. Online communication is considered as a basic part of external and internal communication of any educational institution, that's why it takes the major part of this article.
引用
收藏
页码：363 / 377
页数：15
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