SOCIAL ENTREPRENEURSHIP AS DRIVER OF LIFE-QUALITY IMPROVEMENTS

The research highlights insufficiency in the conceptualization on the general patterns of building strategy for life quality improvements at the local (municipal or regional) level. Life quality improvements related goals of socio-economic development are naturally seen as those being highly agreeable within communities and supported with inspiration by broad range of regional development stakeholders: local citizens, private business, not for profit entities representatives, governmental agencies, etc. The theoretical concept of social entrepreneurship suggests that many of these bodies are able to act as social enterprises engaged in solving social challenges, including those related with quality of life issues. The model investigated in the article is proposed as conceptual framework for socio-economic development strategy decision making. It integrates conventional in academics and practices approach to local level life quality measurement on the one hand, and social entrepreneurship promoting strategic decisions mechanism on the other. The article hypothesizes that some defined types of inadequacies of quality of life (measured in objective as well as in subjective terms) are subject of elimination by realization of adequate models of social entrepreneurship through theoretically predefined strategies.