Reconciling scientific and local ecological knowledge to identify priority mammals for conservation in a dry forest area in northeast Brazil

Species prioritization for conservation is primarily based on extinction risk assessments but less on sociocultural factors that influence conservation effectiveness. Here, we prioritized mammals for conservation according to their need for conservation attention, the feasibility of their conservation, and their potential to be used as flagship species in a rural community in northeast Brazil. We assessed species occurrence and ethnobiology through interviews, camera trapping, and active searches, and developed a prioritization scheme that accounts for species' threat level (conservation status and local hunting pressure), cultural importance, and popularity. We found Tolypeutes tricinctus as the overall top-priority species because of its Endangered status and high popularity, which makes its conservation needed and feasible, and this species a potential conservation flagship. Panthera onca was the highest priority regarding the need for conservation attention due to its Critically Endangered status but the least feasible to conserve as it was the most unpopular species. Mazama gouazoubira was the most hunted and popular species. Despite not being threatened, it may also be prioritized for conservation, given its high hunting pressure and popularity, thereby constituting a possible local flagship species. Our results show that priority species for conservation can be reliably identified based on measures of need for conservation attention and expected conservation feasibility in local scales using rapid assessments. Accounting for ethnobiology in species prioritization for conservation allows a better understanding of the needs, opportunities, and obstacles for their conservation, consequently leading to better resource-allocation decisions in different socio-economic scenarios.