Social media analytics for competitive advantage

被引：25

作者：

Ribarsky, William ^{[1
]}

Wang, Derek Xiaoyu ^{[1
]}

Dou, Wenwen ^{[1
]}

机构：

[1] UNC Charlotte, Charlotte Visualizat Ctr, Charlotte, NC 28223 USA

来源：

COMPUTERS & GRAPHICS-UK | 2014年 / 38卷

关键词：

Visual analytics; Visualization; Customer analytics; Social media; Event structuring; TEXT COLLECTIONS;

D O I：

10.1016/j.cag.2013.11.003

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

Big Data Analytics is getting a great deal of attention in the business and government communities. If it lives up to its name, visual analytics will be a prime path by which visualization competes successfully in this arena. This paper discusses some fundamental work we have done in this area through integration of interactive visualization and automated analysis methods and the applications that have resulted. (C) 2013 Elsevier Ltd. All rights reserved.

引用

页码：328 / 331

页数：4

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