Test-retest reliability of subliminal facial affective priming

Since the seminal 1993 demonstrations of Murphy and Zajonc, researchers have replicated and extended findings concerning subliminal affective priming. So far, however, no data on test-retest reliability of affective priming effects are available. A subliminal facial affective priming task was administered to 22 healthy individuals (15 women and 7 men) twice about 7 wk. apart. Happy and sad facial expressions were used as affective primes and neutral Chinese ideographs served as target masks, which had to be evaluated. Neutral facial primes and a no-face condition served as baselines. All participants reported not having seen any of the prime faces at either testing session. Priming scores for affective faces compared to the baselines were computed. Acceptable test-retest correlations (rs) of up to .74 were found for the affective priming scores. Although measured almost 2 mo. apart, subliminal affective priming seems to be a temporally stable effect.