Consumers' willingness to pay for quail products in Tamale metropolis, Ghana

被引：2

作者：

Brago, Paulina ^{[1
]}

Danso-Abbeam, Gideon ^{[2
,3
]}

Ogundeji, Abiodun A. ^{[2
]}

Abankwa, Joseph ^{[3
,4
]}

Ehiakpor, Dennis S. ^{[3
]}

Awuni, Joseph A.

Aduku, Aurelia Pearl ^{[5
]}

Dagunga, Gilbert ^{[5
]}

机构：

[1] Univ Free State, Dept Agr Econ, Bloemfontein, South Africa

[2] Univ Free State, Disaster Management Training & Educ Ctr Africa, Bloemfontein, South Africa

[3] Univ Dev Studies, Dept Agribusiness, Tamale, Ghana

[4] Univ Dev Studies, Dept Econ, Tamale, Ghana

[5] St John Bosco Coll Educ, Dept Sci Educ, Navrongo, Ghana

来源：

JOURNAL OF AGRICULTURE AND FOOD RESEARCH | 2022年 / 10卷

关键词：

Contingent valuation; Double-bounded dichotomous choice model; Willingness to pay; Quail; VEGETABLES;

D O I：

10.1016/j.jafr.2022.100445

中图分类号：

S [农业科学];

学科分类号：

09 ;

摘要：

This study examines consumers' willingness to pay a higher price premium for quail products using the price of chicken as a benchmark. A double-bounded dichotomous choice contingent valuation was used to elicit the data, and the factors influencing consumers' willingness to pay (WTP) were identified using the ordered logit regression model. Results revealed that on the average consumers were willing to pay a higher price premium for quail products, with the mean WTP of GH cent 27.46 ($5.66), representing 196.14% price premium and GH cent 26.34 ($5.43) representing 196.03% price premium per crate of eggs and 1kg of quail meat, respectively. These findings are crucial for the development of the products as well as formulating marketing strategies for its promotion in the African food markets.

引用

页数：7

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