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Green Marketing on the Go: A Cup of Coffee Opening Up Vistas on a Train Journey
被引：1
|作者：
Wagner, Karin
[1
]
机构：
[1] Chalmers Univ Technol, S-41296 Gothenburg, Sweden
关键词：
green marketing;
conservation photography;
environmentalism;
coffee marketing;
railroad marketing;
panoramic vision;
tactile vision;
packaging;
HAND;
D O I：
10.2752/175145212X13330132507022
中图分类号：
J [艺术];
学科分类号：
13 ;
1301 ;
摘要：
This article analyzes a co-branding venture between a Swedish railroad company and a coffee company that resulted in a disposable coffee cup. The aim is to relate it to environmental marketing, contextualize it as a cultural object, and trace its media history. Landscape representation in railroad marketing, coffee marketing, and conservation photography is discussed. What does the cup show and what does it exclude from view? The theoretical approach is actor-network theory.
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页码：167 / 187
页数：21
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