DEVELOPMENT OF RURAL TOURISM IN UKRAINE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

The article outlines the key framework of the functioning of rural tourism in Ukraine in the context of sustainable development. It is analyzed the interpretation of the essence of sustainable tourism and sustainable development. The author's conceptual framework of sustainable rural tourism is proposed. It is given own vision of the essence of "sustainable rural tourism". Taking into account the concept of sustainable development, it was analyzed the main principles that will contribute to the development of rural tourism in Ukraine. The author's approach has been developed, which involves the provision of recreational services by the owner on the basis of a personal peasant economy (rural estate) in the field of rural tourism in Ukraine. As a result of the conducted research it was proposed the main directions of development of rural tourism for Ukraine, which would contribute to the successful development of this area in accordance with international quality standards.