Study on the Innovation of the Localization Trend of the Enterprise Logo Design-A Case Study of Xiangxi Enterprises

Corporate logo is not only the leading power in the mobilization of all the visual elements, but also the center of the integration of all the visual elements, and is also the public representative of corporate brand identity. Therefore, corporate logo design, in the whole visual identity system design, has the vital significance. But as the business practice is constantly carried out, at the same time of the full release of the above functions, it should be stressed to establish the trend of localization. That is to say, the human elements in the enterprise area should be transplanted into the corporate logo, resulting in stronger obtained market recognition effect under the condition of enhanced identification contents.