A SURVEY ON BIG DATA ANALYTICS USING SOCIAL MEDIA DATA

Analytics is very important in all fields in order to make decisions over certain facts. Social media analytics is the process of collecting information from various social media platforms, websites and blogs. This analytics is done to make effective business conclusions. The usage of social media has become the latest trend in today's world. Social data analytics is not about just collecting likes and comments shared by individuals but it has become the platform for many trademarks to bring out promotion. Applications such as marketing, elections widely used social data to make predictive decisions. Some of the approaches followed are forming hypothesis, getting deep into the data, mapping events etc. This analytics can also be done in applications such as business, Change in amendments, Education, Demonetization etc. The challenges faced are metrics formed by social media should reach the right people, unstructured data being difficult to process. This paper discusses about the model, theme, performance evaluation, advantages and disadvantages under literature survey.