MOBILE MARKETING: A NEW PROMOTIONAL CHANNEL

被引：0
|
作者：
Amirkhanpour, Monaliz [1 ]
机构：
[1] Univ Gloucestershire, Fac Business Educ & Profess Studies, Cheltenham, Glos, England
来源：
5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY | 2013年
关键词：
Mobile Marketing; Permission-based Marketing; Direct Marketing; Promotional Mix;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1686 / 1687
页数：2
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