The accuracy of the Conference Board's buying plans index: A comparison of judgmental vs. extrapolation forecasting methods

被引:5
|
作者
Lee, MS [1 ]
Elango, B [1 ]
Schnaars, SP [1 ]
机构
[1] BARUCH COLL,DEPT MANAGEMENT,NEW YORK,NY 10010
关键词
buying intentions; forecasting; naive approach; six-month moving average; mean absolute percentage error (MAPE);
D O I
10.1016/S0169-2070(96)00711-X
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper compares the Conference Board's buying intentions for consumer durable goods with forecasts constructed using simple time-series extrapolation over 177 months. The results show that simple time-series extrapolations provide more accurate forecasts than the judgmental approach. Very little support is found for using buying intentions as a forecasting tool for predicting the sales of durable goods.
引用
收藏
页码:127 / 135
页数:9
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