CRITERIA FOR SELECTION OF DESIGN MANAGEMENT INDICATORS IN PRODUCT DEVELOPMENT COMPANIES

The role of design in business has changed with the rapidly growing number of products and services available. Design management has emerged as a way of formally establishing design in organizations. This research was developed in this scenario in an attempt to contribute to discussions in the field of design management, by focusing on the selection of performance indicators to be applied to design management. The research consisted of case studies of three companies situated in (CITY, COUNTRY). In order to understand the criteria used to select the indicators, members of the product development department of each company were interviewed. The main contribution to the academic and professional field is the criteria for selecting indicators for design management. Conclusions pointed out that companies from different sectors of the economy select indicators that provide (a) customer feedback about the products launched in the market and evidence both their (b) team productivity and their (c) relationship with competitors.