FACTORS INFLUENCING THE CHANGE OF MARKETING STRATEGY IN THE ERA OF GLOBALIZATION

被引：0
|
作者：
Cheben, Juraj [1 ]
机构：
[1] Katedra Mkt OF EU, Bratislava 85235, Slovakia
来源：
HRADECKE EKONOMICKE DNY 2006: PODNIKANI A ROZVOJ REGIONU | 2006年
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：179 / 186
页数：8
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