The Influence of Cultural Diversity on the Import of China's Core Cultural Products

Based on the model of monopolistic competition in the new trade theory, this paper innovatively analyses the influence mechanism of cultural diversity on the import of Chinese core cultural products. By using the comprehensive measure index of cultural diversity, the paper measures the cultural diversity of China from 2007 to 2015. Then we do an empirical study on the influence of cultural diversity on Chinese cultural products through panel data's random-effects model, and the empirical results show that the cultural diversity of China has been increasing year by year, what's more, it has been playing a positive role in promoting the import of Chinese cultural products. Through the study we can conclude that cultural diversity plays a driving role in cultural trade.