A HIERARCHICAL MODEL OF PERCEIVED VALUE OF GROUP-ORIENTED TRAVEL EXPERIENCES TO MAJOR EVENTS AND ITS INFLUENCES ON SATISFACTION AND FUTURE GROUP-TRAVEL INTENTIONS

被引：17
|
作者：
Carlson, Jamie [1 ]
Rosenberger, Philip J., III [2 ]
Rahman, Mohammad M. [3 ]
机构：
[1] Univ Newcastle, Newcastle Business Sch, Level 3,Univ House,Corner King & Auckland St, Newcastle, NSW 2300, Australia
[2] Univ Newcastle, Cent Coast Business Sch, Mkt, Business Off, POB 127, Ourimbah, NSW 2258, Australia
[3] Shandong Univ, Sch Management, Mkt, 27 Shanda Nanlu, Jinan 250100, Peoples R China
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2016年 / 33卷 / 09期
关键词：
Customer experience; customer-perceived-value; group-travel behavior; structural modeling; major events; STRUCTURAL EQUATION MODELS; BEHAVIORAL INTENTIONS; ADVENTURE TOURISM; QUALITY; DESTINATION; MEDIATION; CONSTRUCT; LOYALTY;
D O I：
10.1080/10548408.2015.1117407
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus on specific group-travel value dimensions of social, hedonic, monetary, functional - major event, functional - event-destination tourism infrastructure, epistemic, and convenience. A sample of 389 consumers is used to substantiate our framework. We also empirically examine this model with satisfaction and future group-travel intentions - with satisfaction found to fully mediate the relationship between the perceived value of the group-travel experience and future group-travel intentions. This framework can serve to advance further theory development in this domain.
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页码：1251 / 1267
页数：17
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