The Determinants of the Travel Demand on International Tourist Arrivals to Thailand

被引：20
|
作者：
Zhang, Yujuan [1 ]
Qu, Hailin [2 ]
Tavitiyaman, Pimtong [2 ]
机构：
[1] Univ Sci & Technol China, Dept Sch Management, Hefei, Peoples R China
[2] Oklahoma State Univ, Sch Hotel & Restaurant Adm, Stillwater, OK 74078 USA
来源：
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2009年 / 14卷 / 01期
关键词：
travel demand; Thailand; multiple regression; impact; incidents; tourism;
D O I：
10.1080/10941660902728080
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987-2006) annual time series data of "number of international tourist arrivals", "exchange rate", "promotion budget", and dummy variables of "Asia financial crisis", "special promotional campaigns", "SARS" and "tsunami" were used to develop the travel demand model by performing a multiple regression analysis. The results showed that travel demand of international tourist arrivals to Thailand could be explained by "exchange rate", "promotion budget", "Asia financial crisis" and "SARS".
引用
收藏
页码：77 / 92
页数：16
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