THE IMPACT OF ECONOMIC DEVELOPMENT ON RETAIL BUSINESS

被引：0
|
作者：
Fasiang, Tomas [1 ]
机构：
[1] Univ Ss Cyril & Methodius, Fac Mass Media Commun, Namestie J Herdu 2, Trnava 91701, Slovakia
来源：
MARKETING IDENTITY: DIGITAL MIRRORS, PT I | 2018年
关键词：
Buying Stream; Economic Development Indicators; Marketing Communication; Retail;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The topic of this contribution is focused on analysis and its impact on the retail performance from the perspective of the customer's inclination to implement the purchase of consumer goods. The topic is a starting point of putting into effect targeted communication of retail shops with a customer in their radius of action in context with circular economy. Subsequently, maximization of communication strategy effect is based on appropriate communication with target market within limited area determined by buying stream, which affects target customers, influences their shopping decisions and influences the volume of realized purchases in the given retail shop.
引用
收藏
页码：279 / 285
页数：7
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