The Action Mechanism of the Layering User Demands In the Product R&D Process

Combining the Maslow's theory of the five hierarchy demands and the layering consume market diversity, explored the innovation opportunities and the methods from the levels of the different users' demands, and analyzed the action type in product design, research and development (R&D) process. According to the action type of the layering demands in the process, depending on the product types described the action mechanism of the layering user demands. This mechanism plays the guiding and controlling role in the plan, innovation, design and design management stages of a product development. This research provided an important innovative method for different product design in the R&D process. The research results give a reference for the new product innovation and decisions especially, meanwhile it help us to find the trend of the next generation product.