C2C marketplace model in fishery product trading application using SMS gateway

Most people in Batam hinterland work as a fisherman. The process of the fishery product distribution, however, is inefficient. The absence of marketplace causes fishermen's difficulty in selling their fishery products. This sales and distribution problem can be mediated using our web application. This research attempts to facilitate customer to customer (C2C) transaction by providing fishery products information via text messages. The SMS gateway is deemed to be the best alternative in a rural area with poor infrastructure. Fishermen are only required to send information about their fishery product in a text message with their phone and the system will receive and display them. The payment is then done using the Cash on Delivery system (COD). This research concludes that the system runs smoothly; it can display the fishery product offers and manage the fishermen and their fishery product data. The SMS gateway test showed a good result in the experiment involving 10 consecutive texting with three different treatments.