The Differences of Online Review Textual Content: A Cross-Cultural Empirical Study

被引:0
|
作者
Zhang, Liyi [1 ]
Li, Li [1 ]
机构
[1] Wuhan Univ, Sch Informat Management, Wuhan, Hubei, Peoples R China
关键词
culture; online review textual content; textual type; content preference; textual emotion;
D O I
暂无
中图分类号
K9 [地理];
学科分类号
0705 ;
摘要
This research do a cross-cultural study by examine the differences of online review textual content between China, America and Australian. Through the online review text segmentation, classifying words by coding schema, calculating word proportion of each category, the research analyzes the differences of online review textual content from the aspects of textual type, content preference and textual emotion. The research finds that, cultural differences have significant effect on the online review textual type, Chinese customers prefer to describe objective facts while American & Australian customers prefer to describe subjective feelings; For textual emotion, Chinese customers prefer to express negative emotions while American & Australian customers prefer to express positive emotions. But cultural differences show no significant effect on the online review content preference.
引用
收藏
页码:219 / 226
页数:8
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