Salient Appeals in Advertising Promoting Breast Self-Examination and Mammography Examination

被引：1

|

作者：

Dobrenova, Fanny, V

Grabner-Krauter, Sonja

Diehl, Sandra

Terlutter, Ralf

机构：

来源：

ADVANCES IN ADVERTISING RESEARCH VIII: CHALLENGES IN AN AGE OF DIS-ENGAGEMENT | 2017年

关键词：

HEALTHY BEHAVIOR; FRAMED MESSAGES; FEAR APPEALS; AGREEMENT; SHAME; GUILT; METAANALYSIS; HUMOR;

D O I：

10.1007/978-3-658-18731-6_19

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：253 / 267

页数：15

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