Intention to complain in consumer who receives candies as change

There is an absurd phenomenon in Indonesia where change that should be given to consumer is replaced to candies. This behavior violates government regulation regarding consumer rights. However, only some of costumers complain of this situation, while others do not. This situation raise question of why costumers complain while others don't. Behavior to address a complain can be investigated through intention to complain. Therefore, this study aims to examine description of consumer intention to make complaints based on predictor factors of intention: attitude toward behavior; subjective norm; and perceived behavioral control. This research employed quantitative approach with correlational design. There were 350 undergraduate students of Hasanuddin University participated in this study. Data analysis technique used in this study was Kendall's Tau correlation test. The results of this study shows that there are 41.71% of costumers with low intention to complain, followed by 24.29% with moderate intention and 34% of costumers with high intention. The results of this study also show that all predictors of intention are significantly correlated with intention