REVEALING THE PEOPLE WHO EMPOWER THE SOCIAL NETWORKS - AN EXPLORATORY RESEARCH OF THE ROMANIAN MARKET

被引：0

作者：

Canda, Andrei ^{[1
]}

Rusescu, Marius ^{[1
]}

Pantea, Carmen ^{[2
]}

机构：

[1] Acad Econ Studies Bucharest, Fac Mkt, Bucharest, Romania

[2] Acad Econ Studies Bucharest, Fac Business Adm, Bucharest, Romania

来源：

ECONOMIC WORLD DESTINY: CRISIS AND GLOBALIZATION?, SECTION III: MARKETING, COMMERCE AND TOURISM AND A NEW PARADIGM OF CHANGE | 2010年

关键词：

social networks; online marketing; word of mouth; Romanian consumers;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Present paper focuses on highlighting the importance of the social networks as a word-of-mouth and an online marketing tool among the undergraduates, master and PhD students, by presenting the behavior of the youngsters in the online environment, analyzing their opinions and preferences towards the use of the social networking tools. Base sample consists of college students from the Faculty of Marketing at the Academy of Economic Studies Bucharest. The main objective of this research is to see whether businesses should communicate online on the social networks and which are the preferred networks used by students.

引用

页码：30 / 36

页数：7

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