Fashion Designer Brand Operation Strategy Analysis Based on Internet

被引：0

作者：

Zhang, Mingyuan ^{[1
]}

Jin, Shui ^{[2
]}

机构：

[1] Beijing Inst Fash Technol, Business Inst, Beijing, Peoples R China

[2] Beijing Inst Fash Technol, Fash Commun Inst, Beijing, Peoples R China

来源：

PROCEEDINGS OF THE 2017 2ND INTERNATIONAL SEMINAR ON EDUCATION INNOVATION AND ECONOMIC MANAGEMENT (SEIEM 2017) | 2017年 / 156卷

关键词：

component; formatting; style; styling; insert;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the advent of consumer upgrading, consumer shopping ability is increasing, and more and more consumers have a growing demand for clothing. In this paper, we explore the management of clothing designer's brand under the Internet environment, combined with the current situation of Internet environment, and provide operational strategies for apparel designer's brand internet to help brand growth.

引用

页码：453 / 455

页数：3

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