Exploring Consumers Intent to Download Mobile Application on Android vs. iOS Platforms in Saudi Arabia

Saudi Arabia is an emerging intelligent region in Middle East with large number of smartdevice users. The utility and capability of smart devices such as smartphones and tablets are further enhanced by mobile applications. Amongst all different platforms, iOS and Android offer a huge number of applications to the users ranging from entertainment to productivity. Hence, the present research was directed towards investigating the intent of app download between iOS and Android users in Saudi Arabia. For the purpose, the researcher proposed a theoretical model including the constructs of utility, cost, risk and app installation. The results indicated that the factor of cost along with risk significantly impacted the download intent both among the Android and iOS users, a finding not indicated in previous studies of similar nature. Hence, it can be concluded that cost and risk both play a major role in driving the young population of Saudi Arab in downloading apps from app market.