A Descriptive Analysis of Publications in Marketing Science Over Its History

Using the University of Texas at Dallas database on publications in the top 24 business journals, we examine the evolution of Marketing Science as reflected by participation of faculty from top ranked business schools on one hand, and diversity on the other hand, as evidenced by contributions from different countries and from faculty of a wider set of schools. We show that faculty from top-ranked business schools have always published in Marketing Science, and continue to do so. We also show that the variety of schools with authors who publish in Marketing Science has increased, and that much of this expansion has occurred outside of North America. This international expansion appears to be driven by collaborations between authors in North America and those in other areas. One of the factors that may be fueling the increase in the variety of schools with authors publishing in Marketing Science is an increased tendency for collaboration by three or more authors. In general, Marketing Science has remained an outlet for authors from top schools, and has also become a place where authors from a much broader array of schools, especially those outside the United States, can publish. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mksc.2015.0957.