The Operation Mechanism of E-wallet in E-business

With the rapid development of national economic construction, e-business has gradually improved in China. And the enormous population, gradually increased net-users, improved e-business technologies and government assistance have offered a great foundation to e-business. Consequently, the electronic payment methods, as a new system of payment, have developed together. These new methods of payment which attract most of consumers online for their convenience, simplicity and quickness, give a positive effect to the development of e-business. Meanwhile, e-wallet (e-purse), as one of the new e-payment methods used in e-business buying small commodities or spending a little, has enjoyed popularity among the consumers online. However, e-wallet has lots of problems which lead to narrow application in China in its practical use. Under this circumstance, the paper systematically explains the psychology of consumers online in e-business and puts forward the problems in the whole process of e-wallet. Then, the paper finds out the effective solutions to these obstacles in purchasing use. Finally, the author wishes that the governors of companies who want to posit in the market of e-business should pay more attention to this new payment method and find out some proper marketing strategies to promote the development of e-business in China.