CORPORATE SOCIAL RESPONSIBILITY AND COMMUNITY DEVELOPMENT WITHIN THE FRAMEWORK OF THE GLOBAL ECONOMY

Globalization process in information driven society is causing a rift by dividing a society to ones that have access to information and are evolving by it, and those that are more times than often left to the margins of that same society, excluded from any economic life of the community. Well known sociologist Manuel Castells thinks that the main cause of this conflict in society is technocracy and that because of that conflict between technocracy and society new initiatives and civil movements are emerging. State as a regulator needs in a globalized economy take a lead role in creating a civil coexistence. This is particularly highlighted in problem with active population that has been out of work for a long period of time. State as an institutional body that is dealing with redistributing income hasn't fixed the problem with active population that is out of work in the long run. Only thing that is there left for society in globalized economy to do is to start taking care of itself and its own problems. By doing so new culture will be needed to grow in every individual, enterprise and even the state. The concept of corporate social responsibility is driven with actively including enterprises in social life of the community they are in. Luigia Brunnia, who is counsel economy of communion, has said that ethics and sociability are not responsibility but a culture. How to come up with a way out of this situation? Solution isn't to throw away technocracy and global economy but to transform the values of individuals, enterprises and society in general. Society influences enterprises, and social inequity is endangering survivability of certain enterprises. Main goal of this paper is to explore modern day understanding of what the role of the state is in developing civil society and creating necessary preconditions for insuring functionality and development of enterprises. In that light, in this paper, movement of active population in Croatia between years 2011. and 2014. is analyzed, which shows multifaceted problem of unemployment and marginalization of individuals in Croatian civil society. The concept of corporate social responsibility leaves enough room for interaction with society to grow to another level. After reading the results there can be seen that there is a clear need of having another approach to the problem of unemployment which is a result of globalization, and that is to create a new model of relationship between enterprises, society and state. Public, private and civil sectors need to find new ways on how to cooperate between each other and in same time how to achieve justice and sustainability in society in the long run, which was compromised by globalization. From that comes conclusion that there is a registered part of society which has been neglected and isolated from economic life of society. Creating more balanced and righteous society is not only an ideal to which we should be aiming for but an obligations economically justified, and by that necessary. The involvement of the population that is on the margins of society events is a project for Croatia's future which requires to begin the transformation of enterprise culture, society and the country as a whole.