Big data and firm performance: The roles of market-directed capabilities and business strategy

被引：82
|
作者：
Suoniemi, Samppa [1 ]
Meyer-Waarden, Lars [2 ]
Munzel, Andreas [3 ]
Zablah, Alex Ricardo [4 ]
Straub, Detmar [5 ]
机构：
[1] Univ Turku, Sch Econ, Rehtorinpellonkatu 3, Turku 20500, Finland
[2] Toulouse Univ 1, Toulouse Sch Management, TSM Res, CNRS,UMR 5303, 2 Rue Doyen Gabriel Marty, F-31042 Toulouse 9, France
[3] Univ Montpellier, Montpellier Management, Montpellier Res Management EA 4557, Espace Richter Rue Vendemiaire, F-34960 Montpellier 2, France
[4] Univ Tennessee, Haslam Coll Business, 453 Haslam Business Bldg, Knoxville, TN 37996 USA
[5] Temple Univ, Fox Sch Business, 157 Granite Dr, Hayesville, NC 28904 USA
来源：
INFORMATION & MANAGEMENT | 2020年 / 57卷 / 07期
关键词：
Big data resources; Data warehousing; Resource-based view (RBV) of the firm; Market-directed capabilities; Business strategy; Firm performance; RESOURCE-BASED VIEW; INFORMATION-TECHNOLOGY CAPABILITY; COMPETITIVE ADVANTAGE; PSYCHOLOGICAL-RESEARCH; FINANCIAL PERFORMANCE; BEHAVIORAL-RESEARCH; DATA ANALYTICS; ORIENTATION; IMPACT; ORGANIZATION;
D O I：
10.1016/j.im.2020.103365
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Despite being the object of much interest, deep insights regarding why and when investments in big data resources enhance firm performance are lacking in the literature. Building on the resource-based view (RBV) and data provided by 301 senior marketing managers, this study reveals that big data resources primarily improve firm performance by enhancing the market-directed capabilities of the firm. In addition, the data indicate that firms pursuing a differentiation rather than cost-leadership strategy gain most from big data resource investments and that such resources account for 13 % of the variance in the performance of firms pursuing a differentiation strategy.
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页数：17
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