Staving off Death: A Case Study of the Pharmaceutical Industry's Strategies to Protect Blockbuster Franchises

被引:0
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作者
Gorlin, Daniel L. [1 ]
机构
[1] Boston Consulting Grp Inc, Chicago, IL USA
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TS2 [食品工业];
学科分类号
0832 ;
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页码:823 / 864
页数:42
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