SELECTING TARGET MARKET BY SIMILAR MEASURES IN INTERVAL INTUITIONISTIC FUZZY SET

被引：17
|
作者：
Nguyen Xuan Thao [1 ]
Truong Thi Thuy Duong [2 ]
机构：
[1] Vietnam Natl Univ Agr, Fac Informat Technol, Gia Lam Ha Noi, Vietnam
[2] Banking Acad, 12 Chua Boc, Hanoi, Vietnam
来源：
TECHNOLOGICAL AND ECONOMIC DEVELOPMENT OF ECONOMY | 2019年 / 25卷 / 05期
关键词：
intuitionistic fuzzy set; interval-valued intuitionistic fuzzy set; similarity measure; target market; market segment; K-MEANS; ALGORITHM; ENTROPY;
D O I：
10.3846/tede.2019.10290
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.
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页码：934 / 950
页数：17
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