DOES LOCAL RURAL HERITAGE STILL MATTER IN A GLOBAL URBAN WORLD?

Since 1976, the NGO "Qualite Village Wallonie" has worked to safeguard local rural heritage. Yet, over the years, the staff working at the NGO have noticed important changes in rural communities, including other perspectives on the local heritage. This may be linked with rapid changes in demography or changes of interests with globalization. This paper documents the apparent loss of sense of local heritage among inhabitants of the Belgian countryside and, in doing so, reflects on the sense of local places in an era of globalization. Based on interviews with the staff of the NGO and on an e-survey, the research presents a number of explanations for the findings. The results show a shift of attention away from religious and farming heritage toward places that make the village unique. The notion of heritage is evolving from something of the past that requires protection to things, sometimes intangible, that could be useful for the present and future generations. People claim that local heritage matters for the bonding and well-being of rural people.