The Investigation of E-Learning System Design Quality on Usage Intention

A well-designed product increases customer value and leads to repeat usage. However, studies on the impact of website quality on customer usage fail to distinguish website competence from website capability, ignoring that website quality performance has impacts on other website quality attributes. We gather data from 314 undergraduate students and apply partial least square method to examine the design quality mechanisms and other factors that influence users' experience. Our results indicate that offering personalized products or services is an important enabler toward enhancing users' attitude and usage intention. Particularly, for IS education in the format of e-learning, our results suggest firms developing textbook technology platforms primarily focus on creating superior quality designs leading to capabilities that enhance user customization. The customization experience will lead to better satisfaction via both perceived usefulness and perceived ease-of-use.