THE INFLUENCE OF ORGANIZATIONAL AESTHETICS ON EMPLOYEE RETENTION AND TURNOVER INTENTIONS FROM ORGANIZATION

The present study offered a new perspective on the impact Organizational Aesthetics on employee retention and turnover Intentions from organization. The research approach of this study was a qualitative approach and the grounded theory method has been used. Deep interviewing was used to collect data. The statistical population of this study was employees of the social insurance organization of Kerman city, Iran. The sampling methods of this study consisted of theoretical sampling. Theoretical sampling is one of the basic steps in the process of grounded theory. Besides, the analysis of the data is performed based on the three coding methods used in grounded theory which include open, axial, and selective coding. The results of this study showed that organizational aesthetics strategy cause employee retention. Also, organizational aesthetics strategy prevents employee turnover intentions from the organization.